Context: Digital publishing web app platform
Role: Senior Product Designer
Team size: Around 10 people, including PM, Dev, Sales, etc.
Overview
Define Problem
Background
Wordpond is the modern, end-to-end digital publishing solution that you and your team already know how to use.
Wordpond fills a unique niche in the market. Existing alternatives often fall into two extremes: overly professional and complex or overly simplistic with limited features. In contrast, Wordpond strategically targets users seeking a balance — a user-friendly solution with robust features for impactful long-form content creation.
How might we...?
Provide Simple Focusing Mode for writers,
as well as giving Diverse Content Types,
so users can create end-to-end digital publications without third party’s help.
Discover
Persona
User journey map
Ideation
The ideation phase played a pivotal role in transforming challenges into innovative design solutions. Faced with the diverse landscape of long-form content, the ideation process involved collaborative brainstorming sessions with cross-functional teams, including developers, content strategists, and end-users. Through divergent thinking, we explored a spectrum of ideas to address the complexities identified during the initial stages. Ideation sessions allowed for the generation of creative concepts, from refining the user onboarding experience to envisioning a flexible information architecture that accommodated various content types seamlessly.
Feature prioritization and Project pipeline
Develop
1.0 Home Management
Question:
How to get flexibility to organize the publication content?
Manage your publications on the left navigation
Manage your publication contents on the right panel
2.0 Create Content
Question:
Creators want to get focused meanwhile exploring opportunities to make content more attractive.
Content Text - focus mode with AI assistant
Content Media - use right sidebar for further edition
Content Editor - use side blank space to write and edit comments
3.0 Publication Studio/Branding setting
Question:
How to control centralized brand management for single publication and multi?
Publication Studio - control single publication page and section style
Brand editor - control multi publications typography, color palette, and components
Design ideation
Design Solution
Design System
Design documentation & mentoring
Design Overlook
Outcomes
The design efforts culminated in a transformed WordPond experience. The updated interface not only met but exceeded key performance indicators, affirming the success of our collective efforts in creating a user-friendly and visually appealing tool, resulting in a 50% increase in user engagement for the B2B2C Saas online editing product.
Thank you!
